How To Hire A Local Search Engine Expert

Alright, guys, I spent the last two weeks researching my brains out about new and upcoming methods for ranking your specific local keywords. I bugged my friends over at Hyperion in the Tulsa SEO market and asked why they do not have a YouTube video up yet.

The reason I wanted to know is that every time I speak with an SEO expert, they tell me that YouTube is crucial for ranking. Why is that? It doesn’t make any sense. I always thought that YouTube is a different algorithm than Google is. Well, apparently I was wrong. Check out the video below:

See according to Hyperion if you make a YouTube video, and that video was streamed live at some point, it can and will rank higher than most top sites in Google’s search results. I’m not entirely sure about Bing, though, and I forgot to ask them about that, but I suspect it works similarly.
Hyperion claims that in Tulsa, clients typically do not want a YouTube video created for their website. Instead, they require alternate SEO methods to make sure that ranking in the search results stays competitive and productive.

We’ll see what else I can find out about in the coming weeks. I’m pretty sure that I’ll need to interview a different SEO company next time around because Hyperion is starting to seem somewhat annoyed at me calling them every week with SEO questions.

Till next time,

Local SEO

The one matter on every company owner’s head regarding on-line marketing, search Engine Optimization, SEO. How much is it possible to manage by yourself? Remember the guidelines regarding Search Engine Optimization is always changing. The goalposts shifts often, being punished as a consequence and adding new calculations that unless you fulfill their conditions may abandon you dropping down in rating.

There is some Search Engine Optimization possible to manage yourself if you’ve got some time, but you should remember that any search engine strategy is challenging. Furthermore, you should have the ability to concentrate lots of your energy and time into creating your effort function, which will be why many of firms like Hyperion SEO to hunt and find the best web businesses to drive them forth to have success in an aggressive on-line environment.

An internet advertising company can also be heading to be a favorite option to assist you with your marketing that is mobile. Some customers are mo-Re mobile than in the past with the number developing every day. So that you can be successful, you should focus on this crowd, which then, provides you with a considerably broader market over time accessibility.

They are also going to concentrate significantly on the information which is used on your website. Web site message is not all about keywords; it is about supplying interesting and educational content that desires to understand and provides visitors with what they want. Articles should be picked over other items being provided all over the world, free of lexical mistakes to ensure your materials is regarded first-class and well crafted.

You kill yourself is recorded your company in business listings that are online. When you’ve got time, it is possible to devote it seeking for countrywide and neighborhood business entries and websites that are on-line. List your company in such to website tips and your complete address particulars can assist your business is picked up by Yahoo and additional lookup motors, this supports them to determine your web pages, to troll your website and rate you accordingly.



Web Directory entries have become of good use for you to fostering image and your marketing, but furthermore to assist push customers towards your website. You take notice of the directories you’ve got recorded in which you’ll be able to move to your very best internet advertising business; they might have the others which they advocate, which you might unaware of.

From here you will need to deliver in a specialist business that specializes in Search Engine Optimization to assist you. Give attention to employing the finest internet advertising company to handle the remainder of your advertising initiatives that are on the web. This includes your search engine marketing. You should recall these firms have the equipment at their fingertips to guarantee they do studies and the appropriate investigation to determine what’s heading to allow you to foster your company dancing.

Still another portion of your SEO method as you can do yourself would be to put in place your press web pages that are sociable. Take full advantage of a press that is sociable, start an account with all the media websites that are social and after that move these records on to your online marketing business. The greatest internet advertising firms will offer social press management solutions, which saves you period and guarantees which you get found on the interpersonal media, helping foster your brand and push visitors to your website in an efficient and expert way to you.

Eventually, your online marketing service will provide the assist you must a-DD video message to you, achieving an entirely new market and driving even mo-Re visitors to your website to enable you to have the excellent on-line achievement.


RIP | Ranking & Indexing Professionals

Search Engine Optimization (SEO) is an inevitable part of online business. Usually, only the extremely competitive markets have the money to put into advertising and online marketing.  Some of the common trends today are to use simple software tools to rank a website higher in Google’s search results, but this does not work very well compared to quality Search Engine Optimization.  Businesses use the Search Engine Optimization software that is the best they can find with an objective to make their websites more available to their potential customers.

Here’s a brief intro for new people about SEO (Search Engine Optimization or Search Engine Marketing).



My name is Jorge Torres, and I am on a mission to uncover the best SEO agencies in America, and I won’t rest until I’ve found the best.  Already I managed to interview what is supposedly one of the best SEO Firms in the entire Midwest, HyperionSEO, and what they told me after me twisting their arm was priceless.  They gave me recommendations about other agencies, said whom they learned from and why, and also gave me some insight on some software packages I was using and recommended ones I never heard of before.  My end goal is to expand my existing SEO company to more than just a few clients, so I asked myself, “Why not learn from the best?”.  Here’s what I found on my trips so far.

Search Engine Optimization experts often just make an attempt at gaming the system and charging a lot of money for their services.  Of course, there are some reputable SEO Agencies out there, like Kotton Grammer’s multimillion dollar agency That’s probably the best SEO Agency I ran into on the east coast.  In the midwestern United States, you have Hyperion SEO.  They’re amazing, but they only operate out of Tulsa and Oklahoma City at the moment.  I’m not sure of too many SEO firms on the west coast yet as most of the big players are towards the east.  Since this is a newer blog I’d like to talk a little about some of the software I use for my SEO (I have a few clients but mostly do SEO for my sites).  Below are some common software packages that we were taught to use for SEO.


SEM-Rush is the best Search Engine Optimization software to utilize if you need to get useful insight on market traffic. When I met the owners of Hyperion SEO at their Tulsa SEO branch, they told me this tool has extremely up to date and accurate metrics. This tool creates reports that can show search metrics of all kinds such as advertisement costs, cost per keyword, paid traffic, top ranking keywords and more.  It also recommends relevant keywords based on importance, fantastic!! The numerous tools which consist of a social media marketing are essential for businesses interested in SEO. Backlink tests and website reviews are two additional significant characteristics of the Search Engine Optimization software that is highly-acclaimed.

Web Business Marketer (IBP)

According to many Search Engine Optimization resources, Internet Enterprise Marketer is the leading Search Engine Optimization application currently available. The truth is, this website promotion software has won several honors for its articles of optimization ability, though this is not verified with any other SEO agencies nor myself.  Still, I thought it was worth mentioning since I use this software, and it works awesome for me.


Another very popular newer tool that we use to identify quickly how valuable a site is by something called Domain Authority and Page Authority.  They guys over at Hyperion tell me the metrics given by this application are not very accurate as of late, however, and there are newer tools they recommend.  However, this tool is still a quick reference for certain metrics such as keyword difficulty and analyzing how much a domain name for a client is spammed.


The leading software that Tulsa SEO Experts use to gauge the “Power” of a site.  When they (Hyperion SEO) first obtain a new client, they analyze all the backlinks in-depth to find out what if any spam is going on and how much power the site has.  I suspect they use this software for more than just that, though, because they indicated that this application is more important than both MOZ and SEMrush.  Though they would not explain why, they just stated, “AhRefs has taken SEO insight to heights that Google was aware of years ago.”  With this, they implied that AhRefs was the leading software I should be using for my clients.  Fascinating indeed.


In summary, I only use SEMrush, IBP, and MOZ.  I never heard of AhRefs until interviewing HyperionSEO.  Judging by the sheer amount of professionalism I saw from them, I’ll probably start looking more into AhRefs and possibly see if I can take more clients and turn SEO into an actual business!  My SEO journey to learn about how professionals rank and index pages in Google’s search results is beginning for me, so wish me luck!!

-Jorge Torres